Business Administration

Bachelor of Science Degree (B.S.)
Business students

About this program

At Penn College, we do business differently. You won’t learn foundations or theories strictly from a textbook. Our hands-on approach gets you thinking and doing. Sure, you’ll dig into core business principles in the classroom. But the real learning happens when you put those ideas to practice through lab exercises and collaborative assignments. This interactive program promotes problem solving, sharpens critical thinking, and prepares tomorrow’s leaders for the real world.

Want to focus on a specific area of business? Narrow your focus with an optional specialization in: Banking & Finance, Digital Marketing/Marketing, Healthcare Management, Management, or Sport & Event Management.

Next steps...

You're on your way to becoming a tomorrow maker.


Areas of Specialization

Master's Degree Pathways


Average Class Size


Careers options will vary based upon chosen specialization, but may include:

  • Advertising account manager
  • Customer relations manager
  • Digital advertising analyst
  • Digital marketing manager
  • Financial analysts
  • Marketing specialist
  • Purchasing manager, buyer, and agent
  • Social media manager

At Penn College, we believe your educational experience should go beyond specialized skills. Real-world ready means taking a broader approach that builds communication skills, inspires collaboration, and encourages exploration of arts, history, and science.

​​Specialization requires in-depth knowledge and high-level proficiency. Students learn and apply major-specific concepts, skills, and methods.

  • Principles of Management (MGT115)
  • Introduction to Financial Accounting (ACC113)
  • Introduction to Managerial Accounting (ACC123)
  • Business Computer Applications Using Spreadsheet (MIS211)
  • Principles of Marketing (MKT240)
  • Principles of Innovation (INV201)
  • Sales (MKT243)
  • Introduction to Business Analytics (MGT215)
  • Business Law I (MGT301)
  • Finance (FIN350)
  • Quantitative Methods for Business (MGT355)
  • Human Resource Management (HRM300)
  • Business Track Elective (BTE)
  • Business Administration Internship (MGT360)
  • International Finance (FIN450) or
  • Money & Banking (FIN370)
  • Management of Organizational Behavior (MGT410)
  • Consumer Behavior (MKT325)
  • Business Planning & Operations (MGT345) or
  • Purchasing Management (MGT320)
  • Business Policy & Strategy (MGT497)

​Perspectives are points of view, offering a variety of ways of understanding, interacting, and influencing the world. Students identify, explain, and utilize the approaches used by academics and professionals to study, analyze, or understand problems, and offer solutions.

  • Principles of Macroeconomics (ECO111)
  • Science Elective (SCI)
  • Core Historical Perspective (HIP)
  • Principles of Microeconomics (ECO112)
  • Core Arts Perspective (ARP)
  • Ethics (PHL210)
  • Science Elective with lab (SCL)

​​Foundations are the practical, intellectual, and social skills: communication, collaboration, critical and ethical thinking, quantitative thinking, and technological literacy that are crucial to every student at every stage of education and at every stage of life.

  • Information, Technology & Society (CSC124)
  • English Composition I (ENL111)
  • Business Mathematics (MTH113)
  • Speech Elective (SPC)
  • Technical & Professional Communication (ENL201)
  • Business Statistics (MTH157)
Your Path

This program allows, but does not require, students to select one of five specialization tracks described below.

Students selecting this option take business track electives in computerized accounting, principles of banking, financial planning, investments, retirement and insurance planning, and international finance.

ACC 201 Computerized Accounting
FIN 150 Principles of Banking
FIN 305 Fundamentals of Financial Planning
FIN 360 Investments
FIN 395 Retirement and Insurance Planning
FIN 370 Money and Banking or FIN 450 International Finance

Students selecting this specialization take business track electives in social media, international marketing, marketing research, advertising, digital marketing, and marketing data analysis.

BIM 120 Social Media in Business and Society
MKT 310 International Marketing
MKT 320 Marketing Research
MKT 330 Advertising
MKT 360 Introduction to Digital Marketing
MKT 365 Marketing Data Analysis 

Students selecting this option take business track electives in supervision and leadership, healthcare systems and administration, quality assurance, and healthcare ethics and policy.

MGT248 Supervision & Human Relations
MGT325 Leadership
HTH311 Medical Practice Administration
HTH325 Healthcare Delivery Systems
HTH332 Quality Assurance for Healthcare Workers
HTH382 Ethical & Legal Issues Related to Medicine

Students selecting this option take business track electives in small business management, supervision, international business, leadership, customer relations in management, and forensic accounting.

ACC 470 Forensic Accounting
MGT 216 International Business
MGT 248 Supervision and Human Relations
MGT 249 Small Business Management
MGT 325 Leadership
MKT 350 Customer Relationship Management

Students selecting this option take business track electives in professional event planning, sport management, economies of sports and events, event management and coordination, event promotion, and issues in sport and event management.

FHD 278 Professional Event Planning
MKT 314 Event Promotion
SEM 305 Sport Management
SEM 312 Economies of Sports and Events
SEM 325 Event Management and Coordination
SEM 405 Issues in Sport and Event Management

Customized Specialization

We recognize you may have goals related to businesses and industries in which you are already involved or interested. This degree allows you to work with your faculty adviser to select coursework from a wide variety of electives that will focus on the skills and abilities you need.

Woodlands Bank Innovation Lab

Woodlands Bank Innovation Lab

A multi-use collaborative space, the Innovation Lab is a hub for creative problem solving and team building projects.

Financial Markets Investment Lab

Financial Markets Investment Lab

Study the ins and outs of finance. Investigate fraud and risk behavior with SAS software, and explore cyber security in our collaborative learning lab.

Student Experience

"Everything that I have done in the past four years has set me up for a professional career in what has turned out to be my dream job. From the education to the leadership opportunities, I have felt very prepared to conquer the challenges at my internship, and eventual career, has and certainly will throw at me."

Dianna Weaver

Business Administration: Management

Student Experience

“The motivation to do well on the field also pushes me to work just as hard, or even harder in the classroom.”



Devon Sanders


Student Experience

"Penn College has prepared me for the workforce with internships and an overall professional environment. There's tremendous room for growth and change here. Penn College defines not only your resume, but who you will be as a person when you walk away with your degree."

Meagan Dosch


Student Experience

"Penn College offered me a holistic, hands-on approach to finance with interactive labs and career preparation. I participated in the Student Managed Investment Fund club, the Accounting Society and as a tax preparer with the Volunteer Income Tax Assistance Program (VITA) held at the college. Penn College offers an environment which allowed me to co-organize a Financial Literacy seminar, emphasizing their commitment to community involvement."

George Anthony Gadbois


Tour Schedule

Seeing is believing.

Think Penn College might be a good fit for you? Make plans to visit and discover what hands-on learning is all about. Academic Tours allow you to explore labs and get to the core of your future program. If you’re looking for a deeper dive into your academic area of interest, opt for a Self-Scheduled Personal Tour. Comprehensive COVID-19 safety protocols are in place.

Jul 23

Open House

Saturday, July 238:30 AM - 2:30 PM Eastern Time (U.S.)

Jul 29

Open House

Friday, July 298:30 AM - 2:30 PM Eastern Time (U.S.)

More tour dates are on the way.

But let's customize a tour for you now. Call, chat, or email for options.

Need a different date?

Let's customize a tour for you now. Call, chat, or email for options.


Admissions Office

If you can't attend any of these dates Contact Admissions at 570.320.2400

Industry Partners

Work with experts to become an expert

Penn College's strong partnerships impact every step of your journey – from your first day in the classroom and labs, to career placement (oftentimes before graduation) and beyond.

Woodlands Bank
Barron's in Education
Compass Group Logo
ACBSP Accredited
Student Life

Lead and put your skills to the test

Penn College Business Club

Penn College Business Club

Network with business leaders and work with like-minded students as you explore the business profession. 

Student-Managed Investment Fund

Student-Managed Investment Fund

Using real funds, gain an appreciation of the issues and pressures that come with investing.

Student Organizations at Penn College

Student Organizations at Penn College

Your college experience is about more than the classroom. Join one of 65+ clubs and organizations, or create your own.


Traveling Penn College students mentioned in Italian news media

A group of Penn College students, visiting three distinct regions of Italy to study their hospitality culture, were the subject ...


It’s not just talk, as students take event from idea to implementation

Professional Coffee & Conversation, a networking event for students in business and hospitality majors to connect with ...


Building Others’ Dreams

From the Spring 2022 edition of Penn College Magazine: Through his work for Habitat for Humanity, Todd J. Fox, ’98, business ...

Gain global experience
Study Abroad

Gain global experience

See the world via Williamsport. Take your education abroad and get hands-on experience learning about your industry on a global scale.

Learn More


Your knowledge in practice

Internships are key for career preparation. Jared Dancho completed an internship in the Harrisburg City Islanders’ fan development department where he gained valuable real-world experience.

Read his story


Learn More
Student Experience

The community as their classroom

Students Get Big-League Advice From Marketing Pros

Students Get Big-League Advice From Marketing Pros

Business Administration students attended The Phillies College Digital & Mobile Marketing Night at Citizens Bank Park. Students went behind-the-scenes with digital and mobile-marketing executives, received a ballpark tour and attended a panel talk in the Phillies Media Room, where employees answered questions about digital marketing and shared their career experiences and advice.

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Students create event for peers

Students create event for peers

Sport & Event Management students put their lessons to work as they conceived, planned and managed an event that provided an opportunity for their peers to interact with regional employers. Billed as “Professional Coffee & Conversation,” the event featured a panel discussion by employers, who answered students’ questions about job interviews and resumes, communication in the workplace, the top qualities they’re looking for in employees, and more.

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Volunteer Income Tax Assistance (VITA)

Volunteer Income Tax Assistance (VITA)

Each year, IRS-certified accounting and business students participate in the Volunteer Income Tax Assistance (VITA) program. VITA is a free service designed to offer tax assistance to individuals, giving students a chance to work with the community.

Read More

More Information

ACBSP student achievement data

View general transfer information

Alternative Credit refers to academic credits earned through means other than traditional college course completion, including: credit by exam, articulation, proof of competency gained in high school, work/life experience, and advanced placement.

Visit the Alternative Credit Options page in our Course Catalog for general requirements and procedures and for information on credit through Advanced Placement.

  • Ms. Alexandra M Lehman, '18, Leadership Lycoming & Special Events Coordinator, Williamsport/Lycoming Chamber of Commerce
  • Mr. Mickey C Locey, '91, President/Co-founder, mXtr Automation
  • Ms. Valerie Reynolds, Owner, My Way Media
  • Mr. Samuel R Ryder, Vice President - Business Banking, First National Bank
  • Mr. Gabe Sinicropi, Jr., Vice President Marketing & Public Relations, Williamsport Crosscutters
  • Mr. Ray Thompson, President, Supply Source Inc.